A K cut along one diagonal. One point of focus.
Four grounds.
The point changes colour with the ground. The letterforms stay black or white.
Down to 16 pixels.
The corner and the arrow merge as the mark shrinks. The point stays round and keeps the mark recognisable.
On the shelf.
Same tile size, next to the competition. Press Squint to blur and drain the colour, the way a logo is seen at a glance.
The field is yellow, red, pink and black. The new logo is the only blue, and the only one whose symbol is a separate part of the lockup. Squinted, the colour is gone and the lockup is as dark and wide as Cognex and Keyence, so the diagonal K has to carry it. At this width the symbol is small, so it reads best with the wordmark beside it.
On paper.
The business card, 85 × 55 mm. White front for the details with the symbol in the corner, navy back for the full logo.
The wordmark.
Wide, heavy capitals sit at 72% of the symbol height, so the name carries as much weight as the mark.
- Typeface
- Special Gothic Expanded One
- Case
- Capitals only
- Tracking
- +3% of cap height
- Kerning
- K–A opened by hand, +4%
Room to breathe.
Keep one unit clear on every side, the width of the dot.
Kadavision